In the vibrant city of Chengdu, located in southwest China's Sichuan Province, a sprawling 3,000-square-meter garden has become a beacon for plant enthusiasts and tourists alike. Home to over 2,000 plant species, the garden offers a sensory feast with its colorful bouquets and fragrant arches, inviting visitors to immerse themselves in nature's embrace.
Amidst the bustling garden, several employees are seen broadcasting live from their cell phones, sharing the beauty and variety of flowers with a global audience. Leading the way is Qiu Yamin, affectionately known as \"Heidi's Mama.\" As the founder of the \"Heydear Garden\" brand, Qiu passionately introduces the myriad of flowers to snap-happy tourists and international breeders, showcasing her expertise and dedication.
Appointed as the promotion ambassador for the International Horticultural Exhibition 2024 Chengdu, Qiu has played a pivotal role in the gardening boom sweeping across China. Her journey began in 2008 when she founded a modest 13.5-square-meter fresh flower shop. Driven by her love for flowers, Qiu expanded her business, renaming it \"Heidi and Lulu's Garden\" after her daughters. Today, she is a renowned internet-famous flower grower, having delivered approximately 5 million flower packages by 2023 and amassing a social media following in the tens of millions.
Qiu's success is a testament to the power of integrating online and offline channels. By establishing her own base, importing diverse plant varieties from around the globe, and engaging in production and breeding, her business has achieved an impressive average annual compound growth rate exceeding 60 percent.
\"People's pursuit of nature and beauty has enabled the flourishing development of the home gardening market in China,\" said Qiu. Her dedication not only enhances the horticultural landscape of Chengdu but also inspires a new generation of gardening enthusiasts worldwide.
Reference(s):
Intl horticultural expo promotion ambassador witnesses gardening boom
cgtn.com
