On November 20 at 8 p.m. Beijing Time, CGTN’s The Power of Youth+ hosted by Merna explored how students at the Central University of Finance and Economics (CUFE) navigate a world of global products.
From sourcing Brazilian coffee for morning rituals to ordering electric cars from the Chinese mainland, these digitally native shoppers are turning every purchase into a conversation starter—pairing bold South American flavors with cutting-edge automotive tech from East Asia.
Students at CUFE highlighted three emerging trends:
- Curated Global Selections: Cross-border digital marketplaces let young consumers handpick unique items across borders.
- Interactive Discovery: Live-stream shopping events and social recommendations drive excitement around new finds.
- Sustainable Choices: Eco-friendly production and ethical sourcing are key factors in purchase decisions.
These evolving patterns reflect a generation committed to openness and shared development. By blending diverse products, young shoppers foster cross-cultural curiosity and sustainable innovation with each transaction.
As youth-driven consumption gains momentum, it promises to reshape global markets and deepen connections across cultures—one checkout at a time.
Reference(s):
cgtn.com
