From January to July, Sichuan Province in the Chinese mainland saw a surge in consumer spending, with total retail sales topping 1.65 trillion yuan—a 5.6% jump year-on-year and 0.8 percentage points above the national average.
For a province known as the ballast stone of the Chinese mainland economy, stabilizing growth means keeping consumers engaged. Local authorities and businesses teamed up to launch digital voucher programs, festival-themed events and pop-up markets that blend tradition with tech.
In Chengdu’s Taikoo Li district, for example, young professionals flock to open-air book cafes and coworking hubs, while night markets buzz with livestream shopping booths. At the same time, e-commerce platforms spotlight Sichuan specialties—from fiery hotpot ingredients to artisanal tea—reaching buyers across the Chinese mainland and beyond.
This mix of online and offline experiences has not only fueled spending but also reshaped urban life. Green pedestrian zones, smart public squares and community art installations are turning city centers into cozy gathering spots where spending meets socializing.
As Sichuan’s consumer market powers ahead, it offers a blueprint for other regions seeking to spark sustainable growth through a blend of cultural flair, digital innovation and community-driven initiatives.
Reference(s):
Live: Economic growth gives rise to cozy urban life across Sichuan
cgtn.com
