The global tourism industry is on a promising path to fully rebound by the end of 2024. According to the UN Tourism's World Tourism Barometer, approximately 1.3 billion people traveled internationally in 2023, reaching 88 percent of the levels seen before the pandemic.
Asian markets are leading this recovery, with projections indicating a stronger resurgence in the region. Experts anticipate that global tourism will achieve a complete return to pre-pandemic numbers by the close of 2024.
In the Chinese mainland, there has been a notable increase in the \"visiting relatives and traveling\" trend, especially during the Spring Festival. The China Tourism Academy forecasts that domestic tourism will see over 6 billion trips and generate more than 6 trillion yuan (about $843 billion) in revenue by 2024.
Industry leaders are actively discussing the evolving dynamics and trends shaping the tourism sector, highlighting the importance of sustainable and immersive travel experiences for the future.
Reference(s):
cgtn.com
