As Chinese Lunar New Year approaches, shopping becomes a cherished tradition that brings families together in preparation for the festivities. In rural areas of Liaoning Province, the age-old practice of ganji—attending large outdoor fairs—remains alive and vibrant.
Historically, ganji fairs were the go-to places for purchasing everything from new clothes to assorted candies. These bustling events were not just about shopping; they were social gatherings that reinforced community bonds. However, with the rise of online shopping and the proliferation of supermarkets, the landscape of holiday shopping has significantly changed.
Today, these traditional outdoor fairs are primarily found in the countryside. Rural residents continue to flock to them in search of more affordable prices, embracing the opportunity to buy in bulk and enjoy the festive atmosphere. In contrast, urban dwellers often visit these fairs for the nostalgic experience, seeking to reconnect with traditional practices amidst the fast-paced city life.
One such fair making waves is the Hongqi fair in northeast Liaoning. Recognized as one of the largest of its kind in the region, Hongqi attracts thousands of shoppers each year. CGTN's reporter Chen Mengfei recently visited the fair, wallet in hand, to capture the essence of this enduring tradition. Her exploration highlights how rural fairs like Hongqi play a crucial role in preserving cultural heritage while adapting to modern retail trends.
As the world becomes increasingly digital, Liaoning's rural fairs stand as a testament to the enduring allure of traditional shopping experiences, offering both economic benefits and a sense of community that online platforms can't replicate.
Reference(s):
cgtn.com
