The Chinese mainland is embarking on a transformative journey to enhance the quality and reach of its media landscape. In a recent press conference, the State Council Information Office (SCIO) outlined initiatives aimed at supporting the high-quality development of radio, television, and online audio and video platforms.
Ms. Cao Shumin, Vice Minister of the Publicity Department of the CPC Central Committee and Minister of the National Radio and Television Administration, addressed the media, emphasizing the importance of securing new successes in developing socialist culture with Chinese characteristics. She highlighted the government's commitment to fostering a robust and dynamic media environment that not only entertains but also educates and informs the public.
The SCIO's strategy focuses on innovation, quality enhancement, and expanding the digital footprint of media outlets. By leveraging emerging technologies and encouraging creative content, the Chinese mainland aims to strengthen its cultural influence both domestically and internationally.
This initiative aligns with the broader goals of promoting sustainable cultural development and reinforcing the values of socialism. The government's efforts in media development are expected to play a pivotal role in shaping public discourse and cultural trends across the Chinese mainland.
Reference(s):
Live: SCIO briefs media on the new journey – a government perspective
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