The 19th Asian Games have officially commenced in the vibrant city of Hangzhou, marking a significant milestone as the largest sporting event in China in over a decade. With nearly 12,000 athletes representing 45 nations and regions, the Games are set to showcase not only athletic prowess but also the immense potential of China's evolving sports industry.
Beyond the thrilling competitions and bustling arenas, industry experts are eyeing the Asian Games as a catalyst for transformative growth in the sports sector. Dr. Li Yonghong, an associate professor at the School of Sport Economics and Management of the Central University of Finance and Economics, emphasizes the strategic opportunities the Games present for economic and infrastructural development.
Paul Dong, co-founder of Ei Asia Limited, highlights the surge in investments and the emergence of innovative sports technologies driving the industry forward. Mark Thomas, managing director of S2M Consulting, discusses the global partnerships and the expansion of China’s sports market on the international stage.
Remigio Brunelli, managing director of Tecnica Group China, points to the enhanced focus on sustainability and digital transformation as key factors that will shape the future of sports in the region. Together, these insights paint a promising picture of a blue ocean market ripe with opportunities for growth, innovation, and international collaboration.
The Asian Games in Hangzhou are not just a celebration of sport but a pivotal event that will influence the trajectory of China's sports industry for years to come.
Reference(s):
cgtn.com
