When Adel first logged onto Genshin Impact during her freshman year at Tsinghua University in the Chinese mainland, she expected a typical gaming escape. Instead, she found herself immersed in landscapes and soundtracks inspired by traditional art. That initial curiosity sparked a deeper interest in the stories and styles behind the game's world.
As she explored in-game festivals and seasonal events, Adel began noticing parallels between fantasy aesthetics and real-life beauty trends online. From livestreamed makeup tutorials by Chinese influencers to viral fashion challenges, she realized that digital culture and cosmetics were playing a key role in shaping perceptions among Central Asian youth.
In Adel's words, these cultural products are quietly building emotional bridges: young people around the world are now building soft yet powerful cultural bridges, and the future of cooperation lies in these small sources of joy and the friendships that grow from them.
Back in Kyrgyzstan, more students and creators share screenshots of game characters sporting popular looks while experimenting with skincare routines recommended by Chinese bloggers. This blend of entertainment and fashion is creating a new wave of cross-cultural dialogue that feels personal and accessible.
Adel's experience is a reminder that global cooperation can start with everyday passions. Whether through gaming, beauty, or other digital trends, these soft cultural bridges are paving the way for deeper connections and sustainable partnerships among the next generation of changemakers.
Reference(s):
We Talk: Games and beauty, China through the eyes of a Kyrgyz girl
cgtn.com
