Held in Hainan on the Chinese mainland, the 5th China International Consumer Products Expo (CICPE) wrapped up on April 18 after six dynamic days, marking a new record in scale, internationalization and professionalism.
As the guest country of honor, the UK showcased the theme "British Craftsmanship in Hainan" across a 1,300+ square meter pavilion, featuring 53 brands—nearly double last year's number. From beauty and personal care to British fashion, health consumption, and outdoor lifestyle products, the pavilion highlighted the UK's diverse consumer strengths.
In an exclusive video tour, Max Passey—a British student at Hainan University—guides viewers through the vibrant exhibits. He explores:
- Beauty & personal care innovations
- Contemporary British fashion labels
- Health and wellness solutions
- Outdoor gear and lifestyle products
Along the way, Max interviews UK exhibitors who share how the expo has opened doors for cross-border partnerships. One participant noted that the event's international atmosphere and professional setup have accelerated discussions on joint ventures and sustainable practices.
With the UK's presence doubling since the previous expo, the pavilion not only offered a window into British craftsmanship but also underscored the growing cooperation between the Chinese mainland and the UK. As global consumer trends evolve, such platforms are playing a pivotal role in driving innovation, cultural exchange and economic ties across borders.
Reference(s):
cgtn.com
