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Winter Fishing Booms in the Chinese Mainland: A $50 Billion Industry

Fishing in the Chinese mainland has surged in popularity, evolving from an ancient form of hunting to one of the most beloved outdoor activities today. With approximately 140 million active anglers, the Chinese mainland stands as a global powerhouse in the fishing industry.

According to statistics from the China Angling Association, over 80 percent of the world's fishing gear products are manufactured here. By the end of 2023, the market size for fishing gear and related industries surpassed 50 billion yuan, supported by more than 636,000 fishing-related companies. Additionally, the export value of major fishing gear products reached nearly 1.8 billion USD, highlighting the industry's substantial global footprint.

The popularity of fishing platforms is evident on social media, with the topic #fishing# accumulating over 290 billion views on Douyin alone.

Winter presents unique opportunities for anglers, especially those interested in fly fishing. This method uses artificial baits designed to mimic real ones, targeting cold-water fish that remain active during the colder months. Many enthusiasts choose to engage in fly fishing during winter, taking advantage of these conditions.

Li Yu, a freelancer from Beijing, exemplifies the new generation of anglers. Introduced to fly fishing after a trip with friends, Li Yu has since embraced the sport, marking a personal journey into this rewarding outdoor activity.

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