The China International Fair for Trade in Services (CIFTIS) kicked off in Beijing on September 2, marking a significant event in the global trade calendar. This year, the United Kingdom stands out as the guest of honor, assembling the largest delegation to participate in the exhibition. Over 60 UK companies and organizations are showcasing the dynamism and diversity of British brands across various sectors, including creativity, education, technology, healthcare, and financial services.
Amidst the bustling aisles of CIFTIS, a unique perspective emerges from the heart of London’s Russell Square. CGTN stringers engaged with the local Gen Z community, exploring their familiarity with Chinese intellectual property such as film, music, and literature. These young global citizens shared their thoughts on potential collaborations between China and the UK in the cultural, creative, and sports industries.
One standout moment came from Michael Roberts, a London-based lawyer, who expressed his appreciation for the classical Chinese song \"Jasmine Flower.\" In his video segment, Roberts not only shared his knowledge of the song but also played it, highlighting the cultural exchange that CIFTIS fosters. This interaction underscores the event's role in bridging cultures and fostering mutual understanding among the younger generation.
The UK's substantial presence at CIFTIS reflects its commitment to international collaboration and innovation. As British brands engage with their Chinese counterparts, the insights from Gen Z offer a fresh perspective on how these two nations can collaborate to drive forward cultural and economic growth.
Reference(s):
How Gen Z sees the world: Chinese IP in the eyes of British youth
cgtn.com
