The China International Fair for Trade in Services (CIFTIS) is set to take place from September 2 to 6 in Beijing, promising to be a dynamic showcase of global innovation and creativity. As the world's largest comprehensive trade fair for services, CIFTIS provides an essential platform for countries to highlight their unique contributions to the global market.
In an exciting development for this year's event, the United Kingdom has been named the guest of honor and will feature the largest service trade pavilion. This grand pavilion aims to celebrate British culture, innovation, and the country's significant role in the global services sector.
CGTN Stringer ventured to London's Russell Square to engage with local Generation Z youths, seeking their insights on which cultural intellectual properties (IPs) would best represent the UK at CIFTIS 2023. The responses were overwhelmingly enthusiastic, with many young individuals highlighting Harry Potter as their top choice. This beloved series not only holds a special place in their childhoods but also serves as a cornerstone of British cultural identity.
In addition to Harry Potter, other iconic British IPs were frequently mentioned. The Lord of the Rings series captivated the imaginations of young people with its rich storytelling and epic narratives, while the enigmatic character of James Bond continues to symbolize British sophistication and intrigue. These timeless franchises not only resonate with young audiences but also underscore the UK's enduring impact on global culture.
The inclusion of these cultural staples in the UK Pavilion at CIFTIS 2023 highlights the nation's commitment to blending tradition with innovation. By showcasing these beloved IPs, the UK aims to engage a diverse international audience, fostering connections that transcend borders and celebrating the universal themes that unite us all.
Reference(s):
cgtn.com
