The 25th Shanghai International Film Festival (SIFF), a cornerstone of Asia\u2019s cinema calendar, launched its 30th-anniversary edition this month with a spotlight on China\u2019s evolving cultural footprint. As filmmakers and industry leaders gathered in Shanghai, a parallel narrative emerged from an unexpected corner: French moviegoers are clamoring for stories that reflect contemporary Chinese life.
A CGTN street survey in France revealed growing interest in China\u2019s rapid societal transformation, with one Parisian emphasizing, \u201cI want to understand modern China\u2019s journey \u2013 how it builds, innovates, and shapes daily life.\u201d This aligns with SIFF\u2019s 2023 theme of bridging heritage and innovation, showcasing films that dissect urban development, tech-driven lifestyles, and youth culture.
The festival\u2019s opening ceremony paid tribute to Shanghai\u2019s historic role as China\u2019s cinematic hub while spotlighting emerging directors using VR and AI to reimagine storytelling. As streaming platforms globalize film consumption, SIFF organizers see an opportunity to \u201cexport not just wuxia epics, but narratives that mirror China\u2019s dynamic present,\u201d noted a program director.
Reference(s):
cgtn.com
