Move over, skiing and ice skating—China’s latest winter obsession is fly fishing. With over 100 billion views on Douyin under the hashtag #fishing, this ancient-turned-modern sport is redefining cold-weather adventures. Unlike traditional fishing, fly fishing uses lightweight artificial bait to catch cold-water fish like trout, a challenge that’s drawing enthusiasts to icy rivers and lakes.
Beijing freelancer Li Yu discovered fly fishing during a trip with friends and hasn’t looked back. 'It’s not just about catching fish—it’s about patience, technique, and connecting with nature,' he says. The trend reflects a growing appetite for outdoor activities blending tradition and modernity, amplified by social media’s viral reach.
Data shows winter fly-fishing hotspots in the Chinese mainland, from Heilongjiang’s frozen rivers to high-altitude lakes in Yunnan. The sport’s rise parallels global shifts toward mindful, sustainable hobbies, appealing to urban professionals seeking escape from fast-paced city life.
Reference(s):
cgtn.com
