Caoxian, a small county nestled in the eastern part of Shandong Province on the Chinese mainland, has recently captured the spotlight. Earlier this year, short videos on Douyin, China's version of TikTok, featuring Caoxian went viral, bringing unexpected fame to the region.
Beneath the surface of this internet sensation lies Caoxian’s status as the nation’s largest manufacturing hub for performance costumes and Hanfu, the traditional Chinese attire that has been experiencing a significant resurgence in popularity.
Wei Xin, a writer born in Caoxian, returned to his hometown after many years away. He observed firsthand how livestreaming e-commerce has transformed the garment industry locally. This digital shift has not only boosted sales but also encouraged residents who had moved to larger cities to return and start their own businesses in Caoxian.
The combination of viral social media content and innovative online selling strategies has revitalized Caoxian’s economy, making it a beacon for traditional craftsmanship and modern entrepreneurship. As Hanfu continues to gain traction both domestically and internationally, Caoxian stands at the forefront of this cultural and economic movement.
Reference(s):
cgtn.com
