From Screen to Startup
Yau Man Heung, known by her stage name Yoyo, has traded her career in television for the world of design and entrepreneurship. Inspired by Hong Kong's vibrant culture, she launched a cultural and creative brand that brings original local designs to everyday products.
A Brand Rooted in Hong Kong Identity
Each item in Yoyo's collection reflects distinctive Hong Kong characteristics—from iconic cityscapes to local traditions. By embedding authentic stories into her designs, she aims to connect consumers with the energy and heritage of the city.
Embracing the Guangdong-Hong Kong-Macao Greater Bay Area
Yoyo is setting her sights on the Guangdong-Hong Kong-Macao Greater Bay Area as the first stage of her expansion. There, she plans to tap into a growing network of creators, manufacturers and investors to scale her brand.
Key Takeaways
- A bold career pivot from television to creative startup
- Products that celebrate Hong Kong's culture
- Growth strategy focused on the Greater Bay Area
- Aiming for a global audience
Reference(s):
cgtn.com
