When Wang Jianwen turned his back on city life to return to his rural hometown, he saw an opportunity to rejuvenate the countryside using modern technology. Driven by a passion to inspire other young people to follow suit, Wang embarked on a mission to integrate vegetable production with e-commerce. By establishing a direct-to-consumer sales model, he bridged the gap between farmers and consumers, ensuring fresh produce reaches markets efficiently. Enhanced logistics networks played a pivotal role in resolving the perennial issue of unsold produce, drastically improving market efficiency. As a result, farmers' incomes witnessed a significant boost, marking a transformative step towards sustainable rural development.
Reference(s):
E-commerce boosts rural farming: The journey of a young entrepreneur
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