Mellisa, a determined student from Rwanda, embarked on her e-commerce journey by enrolling in Hangzhou Normal University's Alibaba Business School in 2022. Over the next four years, she is delving deep into cross-border trade while gaining invaluable hands-on experience in China’s vibrant digital economy.
Hangzhou, often dubbed China’s e-commerce capital, provides Mellisa with a unique opportunity to understand the intricacies of online marketplaces, digital marketing, and innovative business strategies. Her studies are not just academic; she is actively participating in projects that bridge the gap between Chinese e-commerce practices and African markets.
Mellisa’s ultimate goal is to return to Rwanda equipped with cutting-edge e-commerce knowledge and practical skills. She aims to empower local businesses by implementing effective online sales strategies, thereby boosting sales and driving Rwanda’s digital transformation. Her journey exemplifies the potential of international education in fostering global economic growth and connectivity.
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Rwandan student pursues e-commerce dream in China's e-commerce capital
cgtn.com
