Digitalization_Sparks_Golden_Age_for_Traveling_Cinema_in_the_Chinese_Mainland video poster

Digitalization Sparks Golden Age for Traveling Cinema in the Chinese Mainland

A screen, a projector, a few benches… For generations, the rural residents of the Chinese mainland experienced the magic of cinema through traveling projectionists who brought movies to their villages. These days, while the essence of the traveling cinema remains—carrying equipment, advertising upcoming films with loudspeakers, and setting up screens in remote communities—there's a significant transformation underway. Thanks to digitalization, the latest movies are now accessible even in the most far-flung areas. This fusion of tradition and technology is ushering in a golden age for the cinema of the Chinese mainland, as projectionists and their audiences embrace new possibilities while cherishing timeless experiences.

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