Drolma Lhamo, a native of Litang, a small county on the Qinghai-Tibet Plateau, has transformed her community by co-founding a unique brand that celebrates the region's rich heritage. Together with her sister, Drolma has brought plateau specialties, such as yak butter soap, to markets worldwide.
Recognizing the untapped potential of local craftsmanship, Drolma and her sister initiated training programs for the local housewives, equipping them with the skills needed to produce high-quality, sustainable products. This initiative not only preserves traditional practices but also provides new work opportunities for women in Litang.
Today, these women enjoy financial independence and play a pivotal role in their families and communities. The brand's success on the global stage highlights the power of entrepreneurship in fostering economic growth and social change in remote regions.
By blending cultural authenticity with modern business strategies, Drolma and her sister are setting a new standard for sustainable entrepreneurship, inspiring young global citizens and aspiring entrepreneurs around the world.
Reference(s):
cgtn.com
