Bole in the Xinjiang Uygur Autonomous Region has become a prime location for raising Angus cows, thanks to its clean air, pure waters, and vast grasslands. In 2014, a local company introduced the first imported Angus cows to the area with a vision to produce organic beef. This initiative targets the growing number of consumers who are increasingly concerned about the origins and quality of their food.
The company’s commitment to organic farming practices has resonated well in the market. Early figures indicate that their strategy is paying off, with rising demand for their premium beef products. By leveraging the natural advantages of Bole’s environment, the company not only supports sustainable agriculture but also caters to health-conscious consumers worldwide.
This success story highlights the potential of Xinjiang’s agricultural sector to meet global standards and consumer expectations. As the demand for organic and ethically sourced food continues to grow, initiatives like these play a crucial role in shaping the future of food production in the region.
Reference(s):
cgtn.com
