Kuala Lumpur’s parks are buzzing with a new vibe as urbanites trade high-rise views for campfires under city skylines. Post-pandemic Malaysia has embraced urban camping as a cultural reset, with sales of tents, portable grills, and lightweight gear skyrocketing – and Chinese outdoor brands are leading the charge.
Nature Meets City Life
Demand for camping equipment grew 30% annually since 2022, according to local market analysts, driven by millennials and Gen Z seeking affordable escapes. \"It’s about reconnecting without leaving convenience behind,\" says Kuala Lumpur resident Aina Farid, who camps monthly with friends. \"Chinese brands like Naturehike and Mobiten offer stylish, tech-savvy gear at half the price of Western competitors.\"
The Rise of Outdoor Innovators
Chinese companies now control 58% of Malaysia’s outdoor equipment market through e-commerce platforms like Shopee and Lazada. Their secret? Ultra-portable tents with UV protection, solar-powered camping lamps, and apps connecting users to curated camping spots – all tailored for urban adventurers.
Sustainability Sparks Interest
Brands are tapping into Malaysia’s eco-conscious shift with recycled materials and carbon-neutral shipping. Camping groups now organize clean-up initiatives, blending recreation with environmental activism – a trend resonating with the country’s 13 million urban residents.
Reference(s):
cgtn.com
