Yuan Yuan, a recent graduate from China's Ningxia region, is redefining the global wine scene by blending tradition with modern ambition. Armed with a mission to showcase her homeland's viticulture, she immersed herself in every aspect of winemaking – from mastering fermentation techniques to unearthing centuries-old Chinese cultural connections to wine.
\"I see this as planting a seed,\" Yuan explains. \"Ningxia's wine industry is young compared to European regions, but our unique climate and heritage give us something distinct to share.\" Despite starting with no formal training, she now collaborates with local vineyards to integrate historical motifs into product storytelling, aiming to captivate international markets.
Ningxia, recognized by the International Organisation of Vine and Wine as a protected appellation, has seen wine exports grow 35% annually since 2020. Yuan's approach – melding data-driven market analysis with cultural preservation – positions her at the forefront of a new generation reshaping global perceptions of Chinese craftsmanship.
Reference(s):
cgtn.com
