Spring 2023 has brought more than blossoms to China—it’s sparked a robust rebound in domestic spending. At Dounan Flower Market in Kunming, Asia’s largest wholesale hub for fresh-cut blooms, daily transactions now exceed 25 million flowers, reflecting a post-pandemic surge in consumer optimism and cultural demand.
The market, often dubbed the 'Bloom Belt' of the Chinese mainland, saw sales leap after New Year celebrations, with roses, peonies, and orchids leading the charge. Analysts link the trend to rising disposable incomes, a cultural preference for fresh flowers as gifts, and the growing popularity of 'flower therapy' among urban youth. With sustainable farming practices expanding across Yunnan province, industry leaders predict cross-border e-commerce partnerships could turn China’s floral revival into a global export opportunity.
Reference(s):
cgtn.com
