Shajing, a coastal region in the Chinese mainland long famed for its oyster farming, is witnessing a quiet revolution—one driven by rising demand for gourmet seafood and the entrepreneurial spirit of its residents. Wang Xiaochao, a social media influencer with over 10 million followers, recently explored this culinary hotspot, interviewing Chen Hanzong, a third-generation oyster farmer known locally as the 'Master Oyster.'
Chen, whose family has farmed oysters for decades, highlighted how shifting consumer preferences are reshaping the industry. 'People today don't just want food—they want stories, quality, and connection,' he explained. 'Oysters from Shajing are now served in high-end restaurants globally, and that demand has let our community thrive.'
Wang's viral video series underscores a broader trend: China's food culture is becoming a bridge between tradition and modernity. With oyster exports surging 15% annually since 2020, per industry reports, coastal towns like Shajing are leveraging social media to showcase sustainable practices while boosting local incomes.
For young entrepreneurs and foodies worldwide, Shajing offers a blueprint—where cultural heritage meets economic opportunity, one oyster at a time.
Reference(s):
cgtn.com
