In a remarkable fusion of tradition and economic growth, China's Yanchi Tan sheep has emerged as a cultural powerhouse with a public brand value exceeding 8.8 billion yuan ($1.27 billion). This unique breed, nurtured for centuries in the arid regions of the Chinese mainland, now symbolizes both culinary heritage and rural revitalization.
\"We have confidence in our Tan sheep. Everyone wants to get rich by raising Tan sheep,\" says Zhang Guo, a local farmer whose family has raised the animals for generations. The lean, flavorful meat – prized in hot pot dishes and traditional stews – has gained domestic popularity through standardized breeding programs and modern marketing strategies.
The region's success highlights how traditional food systems can drive sustainable development. Nearly 70% of Yanchi County's agricultural income now comes from Tan sheep production, demonstrating the potential for cultural assets to transform rural economies.
Reference(s):
cgtn.com
