In Yandunjiao Village, hailed as China’s \\"most beautiful fishing village,\\" Yu Haiyang is redefining rural tourism. After years working abroad in Singapore, Yu returned to his coastal hometown in Shandong Province to launch a homestay that seamlessly blends tradition with immersive storytelling. His secret? Transforming driftwood into furniture, serving shrimp sauce aged for three years, and curating experiences that let travelers live like local fishers.
Blending Tradition with Modern Tourism
Yu’s homestay caters to wanderlust-driven travelers seeking authenticity. Guests can mend fishing nets, learn ancient preservation techniques, or simply soak in views of turquoise waters from handcrafted wooden terraces. \\"I wanted to create a home, not just a hotel,\\" he explains, emphasizing his philosophy of preserving cultural heritage through sustainable tourism.
A Nod to Sustainability
Yandunjiao’s rise mirrors a broader trend: young entrepreneurs across Asia are revitalizing rural areas by merging eco-conscious practices with tech-savvy marketing. Yu’s story resonates with digital nomads and culturally curious Gen Z travelers, proving that off-the-grid destinations can thrive without sacrificing tradition.
Reference(s):
cgtn.com
