In rural Shandong Province, a humble steamed bun is making waves as a symbol of cultural preservation and modern entrepreneurship. Huabobo – intricately designed, ceremonial bread traditionally served at weddings and festivals – is getting a 21st-century makeover thanks to inheritor Lin Rongtao.
Culinary Heritage Goes Global
Lin, who has dedicated decades to perfecting the art of Huabobo-making, now blends Chinese motifs with Western baking techniques. His creations feature dragon-and-phoenix patterns alongside geometric抽象 designs, appealing to both older generations and Instagram-savvy youth. “Food is about memory and evolution,” Lin says.
From Kitchen to Career Engine
The real story lies in dough economics: Lin’s Huabobo company operates across multiple towns, employing nearly 1,000 local women in crafting, packaging, and distribution roles. This micro-industry blends traditional craftsmanship with modern logistics – orders now ship internationally through e-commerce partnerships.
Cultural Resilience Recipe
As China’s rural revitalization efforts gain momentum, initiatives like Lin’s demonstrate how heritage skills can drive sustainable development. With plans for experiential workshops and pop-up events in major cities, Huabobo is proving that even age-old traditions can rise to meet modern appetites.
Reference(s):
cgtn.com
