As winter grips the northern hemisphere, ice and snow sports are hotter than ever. At Yiwu International Trade Market in Zhejiang Province on the Chinese mainland, orders for ski goggles, snowboards and other winter sports essentials are skyrocketing.
Known as the world's largest wholesale market for small commodities, Yiwu has attracted buyers from across the globe for years. This season, both its bustling showrooms and online stores are seeing a steady stream of international clients. Ski resorts in Europe, winter festivals in North America and indoor ice arenas in Asia are all placing bulk orders to meet growing consumer demand.
Buyers point to competitive pricing, diverse product ranges and the convenience of one-stop sourcing as major draws. Many are even making the trip to Yiwu in person to negotiate deals directly, tapping into a network of suppliers ready to handle everything from custom designs to rapid shipping.
Several factors are fueling the boom:
- Rising popularity: More people are taking up skiing, snowboarding and ice skating this year.
- Online surge: Yiwu’s e-commerce platforms make bulk ordering seamless for retailers worldwide.
- Global outreach: Overseas buyers are visiting in person to lock in competitive deals.
For entrepreneurs, sports retailers and global trade enthusiasts, Yiwu’s winter sports boom offers a clear example of how digital connectivity and shifting consumer trends are reshaping commerce in 2025.
As the world gears up for its next snowfall, Yiwu stands at the center of a new wave of winter sports excitement.
Reference(s):
Orders snowball at Yiwu market amid global winter sports boom
cgtn.com
