As excitement for Disney's upcoming Zootopia 2 continues to build among fans worldwide, one unexpected beneficiary is Pop Martās co-branded blind-box line. The āNext Adventureā series, launched this November, saw flagship stores across Beijing, Shanghai and Shenzhen sell out within hours as collectors scrambled for the newest figures.
Industry watchers note that resale prices for hidden editions have skyrocketed on secondary platforms. The limited-run āFinnickā figure jumped from its original price of 69 yuan (around $9.80) to as much as 309 yuan (about $43.70), a surge of over 350% in just weeks. This trend underscores both the blockbuster appeal of Zootopia 2 and the rapid expansion of the designer-toy scene in the Chinese mainland.
With social media driving unboxing videos and global collectors trading rare finds, Pop Martās model highlights bigger shifts in consumer behavior. Digital-savvy enthusiasts in G20 markets are embracing blind-box culture as a form of entertainment and investment, creating new opportunities for startups and resellers. For entrepreneurs and thought leaders, the blind-box boom represents a case study in brand collaboration, scarcity marketing and the power of fandom.
Looking ahead, analysts expect the craze to spread beyond film tie-ins. With sustainability top of mind, some makers are experimenting with eco-friendly materials and limited drops that reduce waste. For travelers and digital nomads, pop-up blind-box events are becoming a must-visit, blending immersive experiences with collectible culture.
Whether youāre a die-hard collector, a startup founder or a social media influencer, the Zootopia 2āPop Mart phenomenon offers a glimpse into how entertainment and e-commerce are reshaping global youth culture.
Reference(s):
cgtn.com
