As autumn unfolds across Zhejiang Province, the fields of Hetang Village in Quzhou are painted gold with blooming chrysanthemums. This season's harvest has become a magnet for a new wave of travellers eager for immersive agritourism experiences.
Local farmers expect to gather over 1,500 kilograms of golden chrysanthemums this year. Beyond their visual appeal, these flowers are processed into fragrant tea drinks and distributed across China, turning Hetang Village into a hub of rural innovation.
For young global citizens and digital nomads, the village offers more than photo opportunities. Workshops on chrysanthemum tea production and sustainable farming practices invite visitors to connect with local communities and learn first-hand how traditional agriculture adapts to modern markets.
Data from the Quzhou Agricultural Bureau shows that agritourism revenue in Hetang Village has grown by 30 percent year-on-year, underlining the business potential of merging cultural heritage with eco-tourism. Thought leaders point to this model as a blueprint for rural revitalization across emerging markets.
Whether you're a traveller seeking authentic experiences, a business enthusiast exploring market trends, or simply a fan of nature's beauty, Hetang Village's chrysanthemum season is a must-visit. The blooms may fade, but the community's innovative spirit continues to flourish.
Reference(s):
Chrysanthemums in bloom boost agricultural tourism in Zhejiang
cgtn.com
