Countdown to Live
It's 3, 2, 1… and Reporter Lucy Lv is live on the matcha sales livestream. This year's live commerce scene has surged, with global consumers embracing real-time shopping from Tokyo to Toronto.
Behind the Studio Doors
Stepping into the studio feels like entering a high-tech command center. LED screens flash product details, crew members coordinate camera angles with silent gestures, and every second counts. Lucy's role? Juggling product demos, viewer chat, and spontaneous Q&A—all in one seamless take.
Data-Driven Energy
Recent stats show live commerce sales worldwide grew by 35 percent this year. In the first half of 2025 alone, audiences tuned in for over 1.2 billion hours of livestream shopping. Matcha, with its blend of tradition and wellness trends, is a top performer by engaging both tea enthusiasts and wellness seekers.
The One-Shot Challenge
No retakes. No safety net. One shot to captivate, inform, and convert viewers into buyers. From timing the first sip demo to highlighting matcha origins, Lucy and her crew prove that authenticity drives engagement. When a viewer asks about organic certification, the product manager steps in live, reinforcing trust on the spot.
Why It Matters
For young global citizens and digital nomads, live commerce isn't just shopping—it's an interactive experience that bridges cultures and time zones. As entrepreneurs and thought leaders watch, livestreams are shaping the future of retail by blending storytelling, data insights, and real-time connection.
Looking Ahead
With technology like AR try-ons and AI chat assistants on the rise, the next generation of livestreams promises even deeper immersion. Until then, the countdown remains the same: 3, 2, 1… go live.
Reference(s):
Behind the stream: A one-shot dive into a matcha sales livestream
cgtn.com
