As the Chinese mainland’s biggest national sports festival, China’s 15th National Games are capturing hearts this November, and souvenirs have become a cultural phenomenon in Guangdong. Creative cultural merchandise is flying off shelves, with many official outlets already running low on stock.
A Souvenir Sensation
Since the games kicked off earlier this month, fans and collectors have snapped up more than 20 licensed products. Plush mascot toys, emblem fridge magnets, commemorative badges and coins, blind box figures and daily essentials like tote bags and water bottles are all in high demand.
Behind the Numbers
Retailers report flagship items selling out within days of release, driving weekly sales up by over 150% compared to pre-games forecasts. Online platforms are seeing similar spikes, using data-driven restock alerts and limited-edition drops to keep pace with fan enthusiasm.
Fan Reactions & Trends
“I never expected the blind boxes to disappear so quickly,” says Li Wei, a local collector. “Each mascot design blends traditional culture with modern flair.” Influencers across social media are fueling the craze, sharing unboxing videos and styling tips for incorporating merch into daily life.
Looking Ahead
With the National Games set to run through mid-November, official partners are planning new releases—think limited-edition apparel and digital collectibles. Whether you’re a sports enthusiast, cultural explorer or global trendsetter, Guangdong’s souvenir scene proves that small mementos can carry big stories.
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China's National Games merchandise flying off shelves in Guangdong
cgtn.com
