Jikayi Village in Danba County, Sichuan Province on the Chinese mainland has been named one of the 2025 Best Tourism Villages by UN Tourism, marking the community as the second village in Sichuan to earn this global recognition.
Known for its authentic cultural heritage and robust ecological protection, Jikayi stood out among candidates around the world. The village's commitment to sustainable development shines through its innovative homestay + culture + tourism model, which empowers residents to showcase living traditions while driving rural revitalization.
Visitors to Jikayi can immerse themselves in time-honored rituals like the Coming-of-Age Ceremony for Women, explore Han Dynasty stone coffin tombs, and witness master artisans practicing Tibetan tower-building craftsmanship. This blend of heritage and modern hospitality offers a vivid, interactive journey into local life.
Community participation is at the heart of Jikayi's success. From eco-friendly farming workshops to cultural storytelling nights, residents co-create experiences that celebrate their unique identity and protect the surrounding landscape. As visitor interest grows, Jikayi serves as a replicable model for sustainable rural tourism around the globe.
For digital nomads, culture seekers, and sustainability advocates, Jikayi Village is more than a destination—it is a living laboratory for how tradition and innovation can drive real-world impact. As Jikayi steps onto the global stage, its story inspires travelers to forge deeper connections and engage responsibly with destinations worldwide.
Reference(s):
Jikayi: Rural Sichuan community named a UN Best Tourism Village
cgtn.com
