On October 15 in Shanghai, the China Toy Expo’s Four Expos kicked off under the banner of the China Toy and Juvenile Products Association (CTJPA). Across CTE, CLE, CKE, and CPE, more than 2,600 officially licensed global IP resources were on display—a clear sign of the sector’s accelerating momentum.
Visitors encountered beloved names like Disney, Pokémon, and Ultraman, alongside emerging brands forging new partnerships. The China Licensing Expo (CLE) recorded a 65% jump in international exhibitors, highlighting its growing role as a bridge between cultural creativity and consumer goods.
From dynamic crossovers to immersive digital marketing, exhibitors are pioneering strategies that blend storytelling with product innovation. These data-driven collaborations are fueling unprecedented growth across the toy and juvenile products ecosystem, reshaping how fans and consumers worldwide engage with their favorite characters.
For young global citizens, entrepreneurs, and tech enthusiasts, this surge offers a front-row view of how IP licensing is revolutionizing the industry. As brands and manufacturers leverage digital-first campaigns and creative tie-ins, the China Toy Expo proves to be a launchpad for next-generation play and innovation.
Reference(s):
cgtn.com
