When British TV producer and writer Mal Young sat down with CGTN, he didn't just share tips—he offered a masterclass in the art of storytelling that crosses borders. With credits like Doctor Who under his belt, Young knows firsthand that the strongest narratives start at home, rooted deeply in one's own experiences.
"The magic of storytelling is sharing your world with others," he explains. "By being honest about where I come from, I invite audiences everywhere to join the journey."
Local Roots, Global Reach
Young argues that authenticity isn't a barrier—it's a superpower. Stories that lean into their local flavor unlock universal emotions. Think about it: a character grappling with family traditions in Manchester can feel just as real to viewers in Tokyo or New York. Data backs this up. Recent global streaming trends show a 30% increase in international viewership for shows that emphasize cultural specificity.
Balancing Character and Plot
For Young, strong characters are the beating heart of any story. "Characters need room to surprise and grow," he says. He recommends blending clear story arcs with moments of spontaneity—those unscripted flashpoints that spark authentic reactions. By doing so, writers can maintain narrative momentum while letting characters breathe.
Engaging a Diverse Audience
Today's audiences are more connected than ever. Social feeds buzz with reactions from across continents, and fandoms flare up in unexpected corners of the globe. Young's advice? Use that feedback loop. Keep an eye on social metrics, listen to fan discussions, and let real-time data guide your creative choices. This dynamic approach ensures your story stays alive in a crowded digital world.
Whether you're a budding writer, a veteran producer, or a digital nomad craving fresh content, Young's take is simple: stay true to your voice, celebrate your culture, and watch as your story transcends borders.
Reference(s):
Mal Young on the power of authentic storytelling across borders
cgtn.com
