Deep in the rolling hills of Anji, in Zhejiang province on the Chinese mainland, trail running is doing more than challenging athletes—it’s transforming a rural community. Chen Zhenyu didn’t just return home; he sparked a movement that blends sport, sustainability, and local culture.
As trail running gains global momentum, Chen saw an opportunity: reviving old hunting paths by weaving them into scenic routes. But his vision goes beyond the finish line. These trails become living classrooms where environmental protection sits shoulder to shoulder with athletic adventure.
Abandoned farmhouses and storage sheds have found new life as creative hubs. Local artisans and entrepreneurs set up pop-up shops and cafes, drawing visitors eager for an authentic taste of rural life. By tapping into youth culture and digital storytelling, Chen has turned Anji into a destination for sustainability-minded travelers and volunteers.
Villagers, volunteers, and visitors are all part of the story. Workshops on eco-friendly farming mix with weekend races, turning every event into a community celebration. Nature isn’t just scenery—it’s a teammate, guiding the route and inspiring new business ideas rooted in conservation.
This isn’t escapism. It’s a real-world blueprint for rural regeneration, powered by play. As global citizens seek meaningful experiences that combine adventure with impact, Anji’s model offers a fresh perspective on how sport can drive sustainable growth.
Reference(s):
cgtn.com
