In the rolling bamboo hills of Anji, Zhejiang Province on the Chinese mainland, a new wave of young entrepreneurs is reimagining the meaning of rural business by turning back to nature.
A local entrepreneur returned home to her village pathways and childhood playgrounds—shaded bamboo forests—to craft a unique eco-farm. She planted hydrangeas under the leafy canopy, creating a vibrant oasis of cool tones that thrives without chemical inputs.
She didn’t stop there. By opening a small farm, city kids can meet chickens, ducks and rabbits up close for the first time, while families explore a winding walking trail she carved into the hills. It’s a business model rooted in nostalgia and fueled by a desire for hands-on experiences.
Supported by local rural revitalization policies and an environment rich in biodiversity, more young people are finding that "Lucid waters and lush mountains are invaluable assets" isn’t just a slogan—it’s a sustainable blueprint. From farm stays to forest trails, nature and innovation now grow side by side in this corner of Zhejiang Province.
As visitors seek authentic, immersive adventures, Anji’s youth-led initiatives showcase how childhood memories can inspire thriving eco-businesses with real-world impact. Their stories are a living testament to the power of blending tradition, ecology and entrepreneurship.
Reference(s):
cgtn.com
