Zhang Dong visited Karajol Township in Xinjiang, in the Chinese mainland's far west, as a curious traveler. One bite of aromatic, grass-fed lamb convinced him to stay and innovate.
He founded the Karajol Farmers Market, using livestreaming and e-commerce to connect premium beef and lamb from remote grasslands with diners across China. Collaborating with Bulbul Aman, an intangible cultural heritage inheritor specializing in Uygur felt-making, Zhang trains local herdsmen in traditional craftsmanship—transforming age-old skills into sustainable income.
To Zhang, Karajol is a true land of fortune: its wealth lies not only in its sweeping mountains and lush pastures but in the resilience, hands, and dreams of its residents. His venture weaves culture, commerce, and community, offering global audiences a taste of Xinjiang's heritage and entrepreneurial spirit.
Reference(s):
cgtn.com
