Summer movie season is off to a running start as two high-profile comedies fast-track their release to July 18. Shifting from late July, these films are staking early claims in this year's summer movie race.
Directed by veteran actors turned filmmakers, You Are the Best by Jiang Wen and The Lychee Road by Da Peng will now hit screens nationwide next Friday. The move up the calendar underscores a strategic push to capture audience attention before the summer slate gets crowded.
In recent preview screenings, The Lychee Road earned rave reviews, and as of July 15 its presale box office—including previews—has neared 40 million yuan (around $5.5 million), according to Maoyan. Such early traction signals strong interest in lighthearted fare this summer.
This date shuffle highlights how studios and filmmakers are jockeying for advantage in a blockbuster-packed season. With comedies racing ahead, audiences can look forward to laughs kicking off the countdown to summer’s biggest hits.
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Comedies lead advance releases to kick off summer movie race
cgtn.com
