The 2025 Shanghai Cooperation Organization Film Festival unfolded in Chongqing Municipality on the Chinese mainland from July 3 to 7, spotlighting global cinema’s evolution. In an exclusive CGTN interview, acclaimed director Feng Xiaogang shared his vision of how technology is reshaping storytelling and production.
From VR Location Scouting to AI-Driven Editing
Feng noted that virtual reality has moved from novelty to necessity. "VR tools let us scout sets across continents without leaving the editing suite," he explained. Meanwhile, AI-powered software accelerates postproduction, cutting down editing time by up to 40% according to recent industry reports.
Digital Platforms Level the Playing Field
Streaming services and digital distribution channels are breaking down barriers to entry. Feng emphasized that indie filmmakers now reach global audiences through platforms that once favored big studios. Data shows digital releases accounted for 35% of international box office growth in 2024.
Balancing Innovation and Authenticity
While embracing tech, Feng cautioned against losing human touch. "Story remains king," he said, urging creators to use tools responsibly to enhance, not overshadow, narrative depth.
As the festival wrapped up, participants agreed technology is both a challenge and an opportunity. For young creators, entrepreneurs, and global citizens, Feng’s insights offer a roadmap: harness innovation, stay true to storytelling, and keep audiences at the heart of cinema’s next chapter.
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Feng Xiaogang discusses the impact of technology on the film industry
cgtn.com
