South African filmmaker Jahmil X. T. Qubeka recently sat down with CGTN to discuss the role of cinema as a bridge between cultures. Reflecting on his collaborations with directors from Brazil, Russia, India and the Chinese mainland, Qubeka emphasised that film’s true power lies beyond entertainment—it builds empathy by inviting audiences into other lives and perspectives.
He explains that working with peers across continents reveals how storytelling weaves us together. This idea resonates with a global trend: audiences today crave authentic, diverse narratives. Industry data shows that more than half of global box office revenue now comes from non-Western markets, underlining the hunger for stories that reflect varied experiences.
Qubeka’s approach is rooted in intentional collaboration. By sharing techniques with Brazilian filmmakers, exploring narrative rhythms with Russian storytellers, and learning visual styles from India and the Chinese mainland, he fosters a creative exchange that fuels innovation. This cross-border dialogue not only enriches each film but also strengthens our shared humanity beyond language barriers.
For young global citizens, the message is clear: supporting and seeking out international cinema can expand empathy and drive real-world impact. As digital platforms make it easier than ever to explore films from every corner of the world, viewers have an opportunity to learn, connect and grow—one story at a time.
Whether you’re an entrepreneur, a changemaker or a traveler, Qubeka’s insight shows that film is more than entertainment; it’s a tool for building bridges, challenging assumptions and bringing us closer together in an increasingly connected world.
Reference(s):
South African director Jahmil X. T. Qubeka: 'Film builds empathy'
cgtn.com
