At 65, Caoyang Cinema in Shanghai is proving age is just a number. This historic movie theater, a cultural landmark since 1959, has found fresh momentum by partnering with the Shanghai International Film Festival (SIFF) and reimagining its role in the local and global film scene.
By day two of this year’s SIFF, Caoyang Cinema sold out 10 screenings—a testament to its enduring appeal. The secret? Balancing tradition with innovation. Alongside classic film lineups, the cinema is selling limited-edition souvenir tickets that fans can collect, blending nostalgia with modern fandom.
But it doesn't stop at tickets. Caoyang Cinema has launched a line of cinema-themed merchandise, from retro posters to branded popcorn tins, turning each visit into a keepsake-worthy experience. In the cinema’s revamped film culture exhibition zones, visitors explore interactive displays on Shanghai’s cinematic heritage, director spotlights, and behind-the-scenes stories.
'Reaching 65 means more than a celebration,' says the theater’s manager. 'It’s about creating new connections—between generations, cultures, and ideas.'
As Caoyang Cinema continues to innovate, it offers a blueprint for heritage venues worldwide seeking sustainable, community-driven reinvigoration. For young global citizens, entrepreneurs, and culture buffs, this journey is a reminder: honoring the past can spark creative futures. Whether you’re traveling through Shanghai or streaming thousands of miles away, Caoyang Cinema’s story is one of adaptability, passion, and the universal love of film.
Reference(s):
cgtn.com
