Stretching 21 kilometers along the main roads of Mentougou in Beijing, the new Rose Avenue has captured the imagination of visitors and locals alike. Planted for the 9th International Rose Conference, over 439,000 roses now line the route, making it the city's longest rose-lined road.
What started as a bold urban greening project has quickly become a social media sensation. From early morning joggers to evening strollers, crowds are flocking here for the perfect photo backdrop, sharing shots of vibrant blooms across timelines and feeds.
Local tourism is enjoying a floral lift. Guesthouses and cafes along the avenue report increased foot traffic, while pop-up rose-themed markets and workshops have sprung up to serve the growing number of visitors. This flower economy is giving Mentougou a fresh identity on Beijing's travel map.
Beyond its selfie appeal, the Rose Avenue demonstrates how thoughtful urban planning can spark community pride and sustainable tourism. By combining cultural events like the International Rose Conference with long-term landscaping, the city is setting a new standard for nature-driven economic growth.
For those planning a visit, spring and early summer are peak bloom seasons. Weekday mornings offer a quieter experience, while weekends pulse with lively crowds. Either way, Mentougou's Rose Avenue promises a stroll through a sea of color that's as immersive as it is Instagrammable.
Reference(s):
cgtn.com
