Beijing Origins Meet Global Appeal
On a bustling afternoon in downtown Beijing, myglobalnews.net’s correspondent Rachel stepped into a Pop Mart store to uncover the secrets behind its runaway success. Known for its blind-box collectible toys, Pop Mart has won fans from Shanghai to San Francisco thanks to playful characters like Labubu and Skullpanda.
Chart-Topping on the US App Store
Recently, Pop Mart’s official app shot to the top of the Apple US App Store charts, marking a milestone for a brand that first started in the Chinese mainland. The app’s mysterious "blind box" mechanic—where users can’t peek at their collectible until they open it—has driven downloads across the globe.
Why the Buzz?
The secret lies in a mix of art, surprise and community. Each Pop Mart release features collaborations with local designers, turning collectible toys into limited-edition art pieces. Fans share unboxing videos on YouTube and TikTok, fueling a cycle of anticipation and sharing. "I got Labubu on my first try," says Rachel, "and that moment of discovery keeps me coming back."
From Pixels to Public Spaces
Beyond the app, Pop Mart has taken its collectible experience overseas, launching pop-up shops in cities around the world. These spaces offer art walls, collectible displays and in-store gachapon machines. For many travelers and digital nomads, these pop-ups are a must-visit stop on any city itinerary.
What’s Next?
With fresh limited-edition releases and ongoing app updates, Pop Mart is positioning itself at the intersection of art, technology and culture. For young global citizens, entrepreneurs and thought leaders, it’s a case study in how a homegrown brand can leverage storytelling and digital engagement to capture hearts worldwide.
Reference(s):
cgtn.com
