Stay Ahead, Stay Global 
During the recent May Day holiday, cultural tourism took center stage at Hengdian World Studios on the Chinese mainland. Visitors of all ages embraced immersive experiences, stepping into the costumes, customs and stories of ancient dynasties.
Stepping into History
At the heart of this trend is the chance to don traditional attire — from flowing Hanfu robes to ornate imperial outfits — and take part in live performances. Crowds gathered to watch scene reenactments, practice calligraphy and learn historic dance moves alongside professional actors.
A Rising Wave of Cultural Travel
Across travel platforms, cultural tours and costume rentals saw a surge in demand as travelers seek more interactive and meaningful journeys. Digital-savvy explorers are turning away from standard sightseeing in favor of hands-on heritage experiences that fuse fun with authenticity.
Beyond the Studio Walls
Experts say this shift reflects a broader evolution in tourism: travelers now crave narratives that connect them to local traditions and living histories. Whether tracing ancient trade routes or crafting pottery in rural villages, the appeal of cultural tourism is resonating with global citizens eager for deeper engagement.
As we move beyond the holiday season, tour operators and heritage sites on the Chinese mainland are already planning new experiences to keep cultural storytelling alive year-round.
Reference(s):
cgtn.com
