The film festival spotlight at the 15th Beijing International Film Festival (BJIFF) recently cast its glow on Chinese cinema's global ambitions. In an exclusive CGTN interview, Trinity CineAsia co-founder Cedric Behrel shared why the next wave of Chinese films could resonate worldwide.
With theatrical distribution rights secured for the blockbuster sequel Ne Zha 2 across 37 European countries, Behrel sees strong box office numbers as proof that audiences are ready for more. He notes that "international audiences increasingly have different needs when going to cinemas," pointing to a real opportunity for Chinese films to go global.
He believes that beyond high-octane blockbusters and fantasy epics, smart comedies and grounded dramas—stories about modern life—will open new windows for viewers to connect with China's culture and creativity. For young entrepreneurs and creatives tracking global media trends, this shift points to fresh opportunities in production, marketing, and cross-cultural collaboration.
As the global film landscape evolves, Chinese movies—powered by insightful storytelling and expanding distribution networks—are poised to break barriers and find audiences from Europe to beyond. The journey is just beginning, and the next act could reshape how we experience cinema.
Reference(s):
cgtn.com
