The 15th Beijing International Film Festival (BJIFF) officially opened on April 18 with a ceremony that blended global flair and nostalgic tributes. Sun Junmin, Executive Vice Chairman of the BJIFF Organizing Committee, declared the festival open and highlighted Beijing’s pivotal role in shaping Chinese cinema from its earliest days.
“Beijing has long been both the birthplace and a hub of innovation for our film industry,” Sun said. “Our city’s rich creative resources and cutting-edge technology make it the perfect place to nurture talent and drive the future of cinema.”
Fan Yun, deputy editor-in-chief of China Media Group, also shared insights on this year’s mission to bridge tradition and innovation. Switzerland’s Ambassador to China, Juerg Burri, represented the guest country of honor, underscoring growing cultural ties between Beijing and Europe.
Over the coming days, BJIFF will bring together filmmakers, industry leaders and fans from around the world to explore new narratives and celebrate the art of storytelling. From themed screenings to expert panels, this edition promises to inspire a new generation of creators and cinephiles worldwide.
Reference(s):
cgtn.com
