Chengdu, a vibrant tech and cultural hub in southwest China, is riding a wave of newfound fame as global audiences discover its connection to the blockbuster animated film Ne Zha 2. The movie’s record-breaking success has transformed its production studio, Chengdu Coco Cartoon, into a must-visit destination, with fans lining up to snap selfies with statues of the film’s iconic characters across the city.
Local authorities report a 34% month-over-month increase in tourism since the film’s release, driven by social media buzz around its imaginative storytelling and distinctive Chengdu-inspired visuals. The city’s cultural bureau credits the phenomenon with boosting small businesses near filming locations and revitalizing interest in Sichuan’s rich folklore.
“This isn’t just about movie magic,” says Li Wei, a cultural studies professor at Sichuan University. “It shows how creative industries can reshape urban identities globally.”
The trend aligns with China’s growing “cultural tourism” movement, where travelers increasingly seek experiences tied to media they consume. Industry analysts note similar patterns emerging in other cities benefiting from film-driven tourism worldwide.
Reference(s):
cgtn.com
