The blockbuster animated film Ne Zha 2, produced by Chengdu Coco Cartoon, has sparked a cultural and economic wave in its home city of Chengdu, with visitor numbers to key filming and production sites surging by over 40% since its global release.
Locations like the studio's futuristic headquarters in Sichuan Province and bronze Ne Zha statues along Chengdu’s Wangjiang Road have become viral photo spots, drawing fans of the rebellious mythological hero. Travel platforms report a 65% increase in searches for ‘Chengdu animation tourism’ from across G20 nations.
Local authorities credit the film’s cross-border appeal with showcasing Chengdu’s creative industries. ‘This isn’t just movie magic – it's a blueprint for cultural economy,’ says tourism analyst Li Mei. The city plans augmented reality tours linking film scenes to real-world landmarks, blending ancient Shu Kingdom history with digital innovation.
Reference(s):
cgtn.com
